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The King of Beers

‘The King of Beers’

Season 11, Episode 3 -  Aired October 8, 1992

After Norm is invited to a beer tasting panel, his impressive palate gets the attention of the local brewery. Meanwhile, Rebecca is down on her luck when Cheers gets a slot machine.

Quote from Cliff

Norm: Sammy, I want you to pour a round for the house and put it on my tab.
Sam: Ooh.
Cliff: Oh! Oh, thank you. What's the occasion there, big guy?
Norm: Well, I think I got a job.
Sam: Hey, all right, Normie.
Cliff: All right, everybody. Stand back, I'll take care of this. All right, mister, I don't know what pod you crawled out of... but you're not welcome in our world. Now, go in peace and give us our Normie back.

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Quote from Frasier

Rebecca: [sighs] A slot machine. [gasps] I've never played one of these, but I've always wanted to.
Sam: Hey, hey, come on, no, don't don't do that, please, it's illegal. This is the last thing this bar needs. I'm gonna call and tell them to take it back.
Frasier: It's just as well, Rebecca. These are the devil's own machines. They systematically rob you of your cash and your dignity, one nickel at a time. Allow me to demonstrate.
Sam: Oh, hey, come on, Frasier, don't do that.
Frasier: No, relax, Sam. This is merely for educational purposes. Good-bye, nickel. [coin clanging, bell ringing, coins clanging] [chortling] Free money! The doctor is hot!

Quote from Norm

Marketing Analyst: You've been selected to take part in this study due to your ages and your drinking preferences. Norm, there seems to be a typo here on your average beer intake. [Norm shakes his head] Wow. Now, gentlemen, I'd like you to each take a sip from sample A and give me your impressions. Ray, what do you think? Would you serve this beer in your home?
Ray: Yeah, sure.
Marketing Analyst: And Chuck?
Chuck: Very tasty, uh... Good after-taste, too.
Marketing Analyst: And Norm.
Norm: I don't know.
Marketing Analyst: Didn't you just drink some?
Norm: Yeah, but it wasn't in my mouth long enough to really taste it.
Marketing Analyst: Hold it in your mouth a little longer. Try savoring it for a second, and then swallow it.
Norm: This is great. Wow, does anyone else know about this savoring thing?

Quote from Norm

Marketing Analyst: What about, uh, sample C?
Norm: Let's see. Now, this one misses for me, okay?
Marketing Analyst: Mm-hmm.
Norm: It's like the carbonation is is fighting the flavor, and the flavor is losing. This is really getting too easy for me. You want to challenge me a bit here?
Marketing Analyst: Okay. Let's try samples D through V.
Norm: Oh, D through V. Now, hang on a second. I may need to cleanse my palate. Do you have any pizza?

Quote from Paul

Paul: Say, uh, Rebecca, uh, can I give it a try?
Rebecca: Go ahead, Paul. It's obviously empty.
Paul: [bell ringing, coins clanging] Hey, hey. Wow. Nine nickels. Hey, I wonder, if those chicks over there saw me win, huh?
Rebecca: Yeah, Paul. I'm sure the lack of that 45 cents is what kept you out of that menage.

Quote from Rebecca

Rebecca: Come on come on. Be there, be there. Damn! What is wrong with this machine? Frasier won, Paul won, Carla won. Maybe it just hates women.

Quote from Carla

Rebecca: What do you want?
Carla: [whispering] You are acting crazy. You're standing there talking to a machine, pretending like it cares who's feeding it nickels. It doesn't have anything against you personally.
Rebecca: You're right. Thank you. And why are you whispering?
Carla: I don't want it to hear me talking to you.

Quote from Norm

Mike: You'll be sampling beer and submitting your comments to the master brewer who will evaluate them, and in turn, he'll... Are you are you crying, Norm?
Norm: Nah, just got something in my eye there.
Mike: I'll get you a Kleenex. [exits]
Norm: [kisses a tank] Honey, I'm home.

Quote from Norm

Norm: Hey, Mike. Look, if you don't mind, I'm gonna knock off for lunch, okay?
Mike: Yeah, sure. You had a great first week, Norm.
Norm: [laughs] You don't have to tell me, sir. It was the happiest week of my life.
Mike: Here you go, Norm.
Norm: Huh? What's this?
Mike: It's your pay-check.
Norm: Oh, no, sir, I couldn't. No, no, absolutely not, not for this.
Mike: Go ahead, take it!
Norm: Really?
Mike: You've earned it. You know, you were right about that timer being off on number three tank. That's, uh... That's something our computer should have picked up a long time ago.
Norm: Well, sir, a computer can't love.

Quote from Norm

Norm: Listen, if you don't mind right now, I've been tasting beer all morning, okay? So, I'm just gonna take a break, change my clothes and go over to Cheers and hoist a few.
Mike: [laughs] You're, uh... You're kidding, right?
Norm: Yeah. These clothes will be fine.

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