Marketing Analyst: You've been selected to take part in this study due to your ages and your drinking preferences. Norm, there seems to be a typo here on your average beer intake. [Norm shakes his head] Wow. Now, gentlemen, I'd like you to each take a sip from sample A and give me your impressions. Ray, what do you think? Would you serve this beer in your home?
Ray: Yeah, sure.
Marketing Analyst: And Chuck?
Chuck: Very tasty, uh... Good after-taste, too.
Marketing Analyst: And Norm.
Norm: I don't know.
Marketing Analyst: Didn't you just drink some?
Norm: Yeah, but it wasn't in my mouth long enough to really taste it.
Marketing Analyst: Hold it in your mouth a little longer. Try savoring it for a second, and then swallow it.
Norm: This is great. Wow, does anyone else know about this savoring thing?