Sam: Well, there must be some way we can fix that machine so you can win just one time. Now you're good at this stuff, Carla. Can't you rig it?
Carla: Why should l?
Sam: Well, because she'd feel better about herself, you know, maybe even feel happy.
Carla: No, really. Why should l?
Sam: Because there's a $20 bill in it for you.
Carla: Deal. [Sam chuckles] I'd have done it for ten. No wonder you're going out of business.

Norm: [enters] Afternoon, everybody.
All: Norm!
Sam: A little busman's holiday, Norm?
Norm: No. None of those fancy drinks for me, Sammy. Just give me a beer.

Rebecca: Norm. I just wanted to tell you how sorry I am about this afternoon.
Norm: Rebecca, for the hundredth time, please relax. It wasn't your fault. I did it myself. I choked under pressure.
Rebecca: Well, I felt so guilty that I went out and got us this quart of ice cream.
Norm: Hmm.
Rebecca: Mmm. [laughs] This is what we losers do, Norm. We just drown our sorrows in ice cream. But you know what? Huh? At least we're not alone. We have each other.
Norm: You're not going to kiss me again, are you? 'Cause I still have to drive home.

Sam: Hey, fellas, listen up, you know how I've been trying to hustle up more business for the bar? Well, I think this baby's just the ticket. Cheers is now the proud owner of a blood pressure tester.
Carla: That's that's great, Sammy. I think we ought to get some velvet ropes outside to handle the lines.
Sam: No, no, come on, will you? Lighten up here, this could be fun. What the hell is this? They sent me a slot machine.
Carla: Well, I lived kind of a sheltered girlhood, but offhand, I'd say this looks like a Gametime model 36X with remodelled sprockets, triple-action tumblers. "The Big Boy".

Marketing Analyst: Now try to describe the taste.
Norm: Ah. Well, it's kind of, um, sweet, but, uh, kind of tangy, too. You know what I mean?
Marketing Analyst: Yeah, very observant. Yeah. What about sample B?
Rebecca: It's kind of tart.
Chuck: Actually, I thought it was kind of sweet.
Norm: No, no, fellas. It's really it's it's more of a smoky thing.
Marketing Analyst: Right again.
Norm: Yeah.
Marketing Analyst: That's the new mash that they're using. You're amazing, Norm.

Rebecca: Oh, Carla, you're not supposed to be playing that. It's illegal.
Carla: So is watering drinks.
Rebecca: Good luck to you.

Norm: Seriously, remember that beer tasting survey group? Turns out they value my opinion so much, they want me to try out at the brewery.
Cliff: All right.
Norm: Who'd have thought I have a knack for something?

Rebecca: Come on. Big money. Come on. Big money. Oh, show me I'm not a loser.
Sam: Can't believe you're still playing this thing.
Rebecca: Sam, I have pulled that handle 578 times, and this machine has given me nothing.
Sam: Well, may maybe it's broken. Let me try it here. Give me that. [coins clinking, bell dinging] No. No. It's you, all right.
Rebecca: Come on. Big money.

Sam: I hate to see her beating herself up like that.
Frasier: Yeah, I agree. If there was just some way that she could win, even once. It might serve to break her fatalism and bolster her self-esteem. Plus, maybe then I'd get a shot, 'cause I am hot, hot, hot!

Norm: See this, boys? Huh? An actual pay-check.
Cliff: Oh.
Norm: Tell you what, Sammy. Earning a salary does something for a guy's self-esteem. For the first time in years, I'm actually making an honest living.
Sam: Oh, look at that. This says Norm Peterman.
Norm: That's 'cause Norm Peterson is still drawing unemployment, thank you.