Kramer: Does your back hurt?
Frank Costanza: How did you know?
Kramer: Well, it's obvious, you know. You're carrying a lot of extra baggage up there.
Frank Costanza: Up here?
Kramer: Oh, yeah. Top floor. [sits next to Frank] Listen, Frank, have you ever considered wearing something for support? Now, look at this. Mind you, this is just a prototype.
Frank Costanza: You want me to wear a bra?!
Kramer: No, no. A bra is for ladies. Meet, the Bro.

Kramer: I told you! Now, Frank, listen. Here's what I'm thinking. Now, you have a friend in the bra business, right?
Frank Costanza: Of course. Sid Farkus. He's the best in the business.
Kramer: Here's our chance. What d'you say? It'll be me, you and the Bro, bro.
Frank Costanza: Let's do it! Except, we gotta do something about the name.
Kramer: Why, what's wrong with Bro?
Frank Costanza: No, bro's no good. Too ethnic.
Kramer: All right, you got something better?
Frank Costanza: How 'bout uh... the Mansiere?
Kramer: Mansiere?
Frank Costanza: That's right. A brassiere for a man. The mansiere, get it?

Estelle Costanza: Is it safe to come in?
George: Oh, of course. Of course.
Estelle Costanza: You're not having any of your transvestite parties?
Frank Costanza: Will you stop it?
Estelle Costanza: I lived with him for forty years, I never saw him trying on my underwear. As soon as he leaves the house, he turns into J. Edgar Hoover!

Frank Costanza: We'll go out for dinner tonight.
Estelle Costanza: I can't tonight, I'm busy.
Frank Costanza: What do you mean, busy?
Estelle Costanza: I'm having dinner with someone.
Frank Costanza: With whom?
Estelle Costanza: Sid Farkus.
Frank Costanza: Sid Farkus?! You're not having dinner with a bra salesman.
Estelle Costanza: Hey, he only sells them. He doesn't wear them!

George: Was she, uh... Was she a big, uh, woman?
Estelle Costanza: Big? No, just my height.
George: Bosomy?
Estelle Costanza: Bosomy? You wanna know if your grandmother was bosomy?!
George: No, I was just wondering. The information could be relevant.
Estelle Costanza: Where do you get your genes from?!
George: [to himself] That's what I'd like to know.

Kramer: Now, it's called the Bro.
Frank Costanza: Or the Mansiere.
Kramer: Yeah, but I prefer the Bro.
Frank Costanza: I like Mansiere.
Farkus: Well, I have to tell you, it's a very interesting idea.
Kramer: Yeah.
Farkus: You know, selling bras exclusively to women, we're really only utilizing fifty percent of the market.
Frank Costanza: That's what we figured, huh?
Kramer: I told you.
Farkus: And, to be perfectly frank, I've always felt I could use some support. I know, when I'm wearing Ban-Lon, there appears to be some jiggling.
Frank Costanza: I wouldn't be caught dead in Ban-Lon.
Farkus: So uh, what d'you see in the back? Hooks? Velcro? What?
Kramer: Uh.
Frank Costanza: Definitely velcro.
Kramer: Say you're getting intimate with a woman. Uh, you don't want her fumbling and struggling back there. [all chuckle] I think we've all experienced that.

Farkus: Frank, I wanna tell you how sorry I am to hear about you and Estelle separating.
Frank Costanza: Oh, thank you, Sid, but that's all in the past. I'm ready to move on.
Farkus: I've always been very fond of Estelle. Beautiful woman. I, uh, I hope you don't think uh, this is out of line, but would it be okay with you, if I were to ask her out?
Frank Costanza: You wanna go out with my wife?! Where do you get the nerve to ask me something like that?!
Farkus: Oh, no, Frank, I was just saying...
Frank Costanza: I know what you're saying, and I know what you're thinking!
Farkus: No, Frank.
Frank Costanza: Come on, Cosmo, I'm not doing business with this guy.

Estelle Costanza: So, is your father excited about coming home? [George is distracted] George?
George: Hey, Mom. What kind of woman was grandma?
Estelle Costanza: All of a sudden you're interested in your grandmother?
George: Well, you know. You get to a certain point, you wanna know about your roots.
Estelle Costanza: Well, she was a lovely woman.
George: Yeah. What about physically?
Estelle Costanza: Physically?
George: Yeah, you know, what'd she, uh, look like?
Estelle Costanza: Well, you've seen pictures.
George: You can't tell much from those pictures.

George: My father opened his shirt...
Jerry: Yeah, and?
George: Tell him, Kramer.
Kramer: [matter of fact] He had breasts.
Jerry: What do you mean, breasts?
George: Big breasts!
Jerry: So what? A lot of older men have that.
Kramer: No, not these. These were real hooters.
George: I was throwing up all night. It was like my own personal Crying Game.

Kramer: You know, Frank can't be too comfortable with those things clanging around. He should wear something for support.
George: You mean like a bra?
Kramer: A bra is for ladies. I'm talking about a support undergarment specifically designed for men.
Jerry: Boy, that brain never stops working, does it?
Kramer: I tell you, I'm gonna go noodle with this.