Kramer: I told you! Now, Frank, listen. Here's what I'm thinking. Now, you have a friend in the bra business, right?
Frank Costanza: Of course. Sid Farkus. He's the best in the business.
Kramer: Here's our chance. What d'you say? It'll be me, you and the Bro, bro.
Frank Costanza: Let's do it! Except, we gotta do something about the name.
Kramer: Why, what's wrong with Bro?
Frank Costanza: No, bro's no good. Too ethnic.
Kramer: All right, you got something better?
Frank Costanza: How 'bout uh... the Mansiere?
Kramer: Mansiere?
Frank Costanza: That's right. A brassiere for a man. The mansiere, get it?