Barry: I'm letting you in on the ground floor. 'Cause what we have here, it's more than a game. It's a way of life.
Lainey: I've played it. They're definitely overselling it, but it's fine.

Beverly: Surprise! It's a fa-ton.
Murray: I know it's a fa-ton. We discussed the fa-ton. Get the fa-ton out of my store!
Vic: I believe it's pronounced "fu-ton."

Beverly: See what happens when you accept a little help?
Murray: You want to help? Great. The store is yours.
Beverly: What are you talking about?
Murray: If I'm not needed here, I quit.
Beverly: You can't quit! You're the boss!
Murray: Oh-ho-ho! Well, now you're the boss.
Beverly: Well, if I'm the boss, then I hire you back as my boss, and I quit.
Murray: Fine. I'm the boss? Well, then I'm leaving you in charge forever!

Murray: Since I left you in charge of the store, I thought you might want to see what's happening.
Beverly: "Going out of business" sale? Murray, that's brilliant!
Murray: No, no, since you insist on running the store, I'm calling it quits and really going out of business.
Beverly: Hon, furniture stores do this all the time. Everybody knows it's not real.
Murray: But it is real!
Beverly: It's also the same exact ad you ran three times last year.

Murray: What do you think of that?
Beverly: It's fantastic!
Murray: No, no, no, read it. It's says "seriously" and "for real this time!"
Beverly: [Clicks tongue] Gotcha.
Murray: Aah!

Murray: Right here in black and white. "It's all over! This is not just one of those things furniture stores do to sell more furniture! It's... Totally... Real!" Ha!
Beverly: You, sir, are a genius!