Rebecca: All right, Norm, I gotta computerize the accounts, I've gotta get some advertising set up, and I gotta get a new phone line installed.
Norm: Whoa, wait, how much is all this gonna cost me?
Rebecca: Minimal. $2,000, $3,000 to begin with.
Norm: I'm beginning to think AAAA Painting is gonna cost me a-a-a-a fortune.
Woody: It's making you stutter, too.

Rebecca: Norm, that's our phone. That's the 4-A hotline. This is it.
Carla: [answers phone] A-A-A-A.
Rebecca: Baby, we're in business!
Carla: Just where did your car break down? Well, our tow truck should be there within the next, uh, 30 to 40 minutes. Whatever you do, don't leave. [hangs up] I think I'll cruise by on the way home and yell something.
Rebecca: Somebody confused A-A-A-A with A-A-A. How could that happen?

Sam: Well, you poor working stiffs gonna hang around here and breathe this stagnant city air. Not me, boy. I'm- I'm gonna go climb a mountain with Erin. You want to give me a hand with this here, please, Fras?
Frasier: Sure, Sam. You know, Sam, I admire you, actually.
Sam: Yeah?
Frasier: Most of us live such sedentary lives. You're out there taxing your body. It's- It's quite an inspiration.
Sam: I know, Frasier. Make me stop. I tell you, man. I can't catch my breath anymore. I mean, all my muscles are beginning to form a conspiracy to kill me because they want to get some rest.
Frasier: Here, here, here. Let's get you out of this.
Sam: Oh.
Frasier: Sam, if all this strenuous exercise is taxing you that much, you know, perhaps it's time to face the passing of the years and learn to deal with it.
Sam: What do you mean? Admit that I'm... 30?

Sam: Listen, sweetheart. I- I'm not gonna go, uh, climbing the mountain with you.
Erin: What's up?
Sam: I guess I better be honest with you. It's just that all this physical activity we've been engaging in, it's just too much for you. I mean, come on, I'm a guy who likes to go, go, go. [snaps fingers] And, uh, sweetheart, you're just slowing me down a little bit. I'm sorry.
Erin: Sam, I'm really kind of relieved to hear you say that. I guess I need to go and find myself a guy who wants to just join me in a nice, hot bubble bath and lie in bed with me all evening. See ya. [exits]
Frasier: Gee, that was, uh, sort of ironic, wasn't it, Sam?
Sam: I'm gonna go home and take a little nap. Maybe ease into a bubble bath, or a wheelchair.

Frasier: Congratulate the doctor. I'm doing a piece on the psychological ramifications of Ingmar Bergman's later works for American Film.
Norm: Oh, that's great, Fras.
Frasier: Well, I'd like to read it to you to see if it's still accessible to the layman. May I have your opinion?
Carla: Sure. Buy a new suit, get a haircut and stay home.

Sam: Tennis player?
Erin: Yeah, yeah, but, uh, I'm more into biking, running, skiing, rowing, squash.
Sam: Hey, what a coincidence! So am l. Maybe I could join you sometime.
Erin: Nice try, but seriously, I don't think you're up to it.
Sam: [hearty laugh] Why, just because I got a couple, five, 15 years on ya? Sweetheart, you're looking at a former professional athlete here.
Erin: Yeah, I'm sure you were.
Sam: No, I'm serious. Listen, tell you what. Punch me in the stomach. [sits up on the bar] If it hurts me, then I'm out of here. If not, we got a date.
Erin: Nah.
Sam: Come on, come on, come on. Give it your best shot.
Erin: Okay, okay, here goes. [punches Sam] Whoa, you are in good shape.
Sam: Yeah, I told you so.

Rebecca: You know, I gave them a million and one ideas to promote Cheers. My marketing major really paid off today. They couldn't take their eyes off me. [takes her coat off]
Sam: Were you writing something down before you went in there?
Rebecca: Yes, I jotted down a few notes.
Sam: Were you using a fountain pen?
Rebecca: My lucky fountain pen.
Sam: Make that your leaky fountain...

Cliff: Nah, nah, but, uh, seems like Rebecca is costing you more money than she's making you. You thinking of giving her the old pink slip?
Norm: I couldn't do that, Cliff.
Frasier: Well, you know, Norm, I think we all agree that letting somebody go is the most painful, difficult task someone could undertake.
Carla: I'll do it.
Frasier: Carla, this is Norm's problem. He has to do it himself.
Norm: You're absolutely right, Frasier, and I will. Carla, go fire Rebecca, please.

Frasier: No, no, no, nope, Norm, you've got to do it yourself. You've got to do it right away. Otherwise, it'll just exacerbate the situation. You can do it, man. Be dauntless and implacable. You're bad!
All: Yeah!
Norm: Like I'm mean?
All: Yeah!
Norm: Like I'm a mean machine?
All: Yeah!
Norm: Yeah! Yeah! Yeah!
Frasier: That's it.
Norm: All right! [all shouting, roaring, growling]
[Norm enters and Rebecca's office and emerges a few seconds later]
Frasier: How'd it go?
Norm: Great. Uh we found a new voice for Carl. [growls]

Rebecca: [answers phone] 4-A Painting. You saw our ad in the phone book first? Could you hold just a minute? [to Norm] Somebody wants to paint something.
Norm: [takes the phone] Hello. This is Norm Peterson. [clears throat] Can we help you? Uh-huh. Uh-huh, yes, yes, sir. I think, uh, I think we can handle that. Yes, thank you very much. And I'd like to thank you for making 4-A Painting your foray into painting.