Dwight K. Schrute: Actually, I do own property. My grandfather left me a 60 acre working beet farm. I run it with my cousin Mose. We sell beets to local stores and restaurants. It's a nice little farm. Sometimes teenagers use it for sex.

Dwight K. Schrute: Win at all costs. Don't respect women. These are the tenets I was brought up with, and they have served me well. But my ancestors never worked in corporate America. They were farmers. And before that, hunters. And before that, time travelers. And before that, me again. At least, that's how the legend goes. The point is they never had to worry about how they got ahead. They just had to put food on the table and not alter the past.

[Jim arrives for work wearing glasses, a side-parting hair cut, and a pale yellow shirt:]
Jim: It's kind of blurry. That's better. Question, what kind of bear is best?
Dwight K. Schrute: That's a ridiculous question.
Jim: False. Black bear.
Dwight K. Schrute: Well, that's debatable. There are basically two schools of thought.
Jim: Fact, bears eat beets. Bears, beets, Battlestar Galactica.
Dwight K. Schrute: Bears do not- What is going on? What are you doing?
[aside to camera:]
Jim: Last week, I was in a drug store and I saw these glasses. Four dollars. And it only cost me $7 to recreate the rest of the ensemble and that's a grand total of $11.
[back:]
Dwight K. Schrute: You know what? Imitation is the most sincere form of flattery. So I thank you. Identity theft is not a joke, Jim! Millions of families suffer every year!
Jim: Michael!
Dwight K. Schrute: Oh, that's funny. Michael!

Dwight K. Schrute: First rule in roadside beet sales, put the most attractive beets on top. The ones that make you pull the car over and go, "Wow. I need this beet right now." Those are the money beets.

Michael Scott: Here's the thing, when a company screws up, best thing to do is call a press conference. Alert the media and then you control the story. Wait for them to find out, and the story controls you. That's what happened to O.J.