Dwight K. Schrute: Actually, I do own property. My grandfather left me a 60 acre working beet farm. I run it with my cousin Mose. We sell beets to local stores and restaurants. It's a nice little farm. Sometimes teenagers use it for sex.

Dwight K. Schrute: First rule in roadside beet sales, put the most attractive beets on top. The ones that make you pull the car over and go, "Wow. I need this beet right now." Those are the money beets.

[Jim arrives for work wearing glasses, a side-parting hair cut, and a pale yellow shirt:]
Jim: It's kind of blurry. That's better. Question, what kind of bear is best?
Dwight K. Schrute: That's a ridiculous question.
Jim: False. Black bear.
Dwight K. Schrute: Well, that's debatable. There are basically two schools of thought.
Jim: Fact, bears eat beets. Bears, beets, Battlestar Galactica.
Dwight K. Schrute: Bears do not- What is going on? What are you doing?
[aside to camera:]
Jim: Last week, I was in a drug store and I saw these glasses. Four dollars. And it only cost me $7 to recreate the rest of the ensemble and that's a grand total of $11.
[back:]
Dwight K. Schrute: You know what? Imitation is the most sincere form of flattery. So I thank you. Identity theft is not a joke, Jim! Millions of families suffer every year!
Jim: Michael!
Dwight K. Schrute: Oh, that's funny. Michael!

Dwight K. Schrute: First rule in roadside beet sales, put the most attractive beets on top. The ones that make you pull the car over and go, "Wow. I need this beet right now." Those are the money beets.

Michael Scott: Here's the thing, when a company screws up, best thing to do is call a press conference. Alert the media and then you control the story. Wait for them to find out, and the story controls you. That's what happened to O.J.