Quote from Kramer in The Doorman
Kramer: Now, it's called the Bro. Frank Costanza: Or the Mansiere. Kramer: Yeah, but I prefer the Bro. Frank Costanza: I like Mansiere. Farkus: Well, I have to tell you, it's a very interesting idea. Kramer: Yeah. Farkus: You know, selling bras exclusively to women, we're really only utilizing fifty percent of the market. Frank Costanza: That's what we figured, huh? Kramer: I told you. Farkus: And, to be perfectly frank, I've always felt I could use some support. I know, when I'm wearing Ban-Lon, there appears to be some jiggling. Frank Costanza: I wouldn't be caught dead in Ban-Lon. Farkus: So uh, what d'you see in the back? Hooks? Velcro? What? Kramer: Uh. Frank Costanza: Definitely velcro. Kramer: Say you're getting intimate with a woman. Uh, you don't want her fumbling and struggling back there. [all chuckle] I think we've all experienced that.