Quote from Martin in The Botched Language of Cranes
Martin: Now, listen, I've done a few bowling banquets in my time. The thing to remember is keep smiling and look like you're having a good time. Frasier: Right. Martin: And if a joke bombs, don't pay any attention to it. Do what Johnny Carson used to do. Just make a joke about how bad it is. [impression] "Hmmm... Bomb-o! " I miss that guy!