Amy: Oh! I know this dress shop. You're not gonna walk out of there for less than $100.
Ray: Ugh, a hundred dollars. Stupid Peggy.
Marie: You know, Debra, you could save yourself a lot of money if you made Ally a dress. Oh, that's right. Well, I could make her the dress and tell her that you helped.

Ally: Mom, we've got to get to the mall. I just talked to Julie. She's buying her dress today. She wants us to meet her there. So let's go.
Debra: Honey, I have a PTA meeting, so your father can take you.
Ray: What, me? Whoa! Wait a minute. I don't even-
Debra: You wanna go to the PTA?
Ally: Come on, Dad. Please, please, please, please? I wanna get there before all the good colors are gone. I'll be in the car. [exits]
Debra: Your daughter is waiting.
Robert: Guy never had a chance.
Frank: While you're there, why don't you pick up a dress for yourself?

Ally: Dad, I don't think you can bring food in here.
Ray: Hey, I paid four bucks for this cookie. I'm not givin' it up.
Clerk: I'm sorry.
Ray: Hmm?
Clerk: You can have it back when you leave.
Ray: Okay. I know how much I ate.

Clerk: Now, may I help you?
Ray: Uh yeah, um, I need to get a dress for my daughter here. It's for the Peggy Ardolino party. I was supposed to mention her name.
Clerk: Just follow me. Now, here we are. These are the dresses for the Ardolino party.
Ally: Wow, Daddy, look at them!
Ray: Yeah.
Ally: They're beautiful!
Ray: Yeah. Yeah, you can wear them to a formal party or just knockin' around the house.

Ally: Hey, can I try on the dress now, Daddy?
Ray: Come on, Ally. We're out of here.
Ally: Why? Dad, what about the dress?
Ray: We're not gonna buy it. Go.
Ally: But Dad!
Ray: Come on! Now!
Ally: Why?
Ray: Because I said so.
Ally: But why?
Ray: Because I am the grownup, and that's how it is! Now, where is my cookie! We're out of here! Come on, Ally!

Debra: Ray, what's going on?
Ray: Guess how much the dress cost. Go ahead.
Debra: I don't know, what? Like $100?
Ray: [mimics buzzer] Guess again.
Debra: Just tell me, Ray.
Marie: $120.
Ray: [buzzer sounds]
Debra: Ray, knock it off.
Frank: $147.99.
Ray: Wrong. $250!
Frank: Yes! I was closest.
Debra: Wow! Two hundred and... Why so much?
Ray: I don't know. Maybe it's made of unicorn fur.

Debra: I'd say that the dress is too expensive, but isn't it more important that Ally is not the only girl at the party not wearing the dress?
Amy: Oh, yeah. That would be humiliating.
Robert: I agree with my wife. Let's go. Goodbye.
Ray: Hold it! It costs $250! [Amy and Robert's mouths drop as they around]
Amy: For a dress that will only be worn once?
Ray: Yeah hmm-hmm-hah.
Amy: That's awfully expensive.
Ray: Yeah well, tell it to Debra Von Moneybags.
Robert: You know, I never like to agree with a moron, but I've got to go with Raymond on this one.

Frank: Hey, Deb, I'll back you if you back my TV-in-the-toilet idea.
Debra: It's okay, Frank.

Ray: Ally? Hey It's 6:30. Shouldn't you be getting ready for the party?
Ally: I'm not going.
Ray: Look, I know you've been saying all week that you're not going, but Molly is your best friend, and you told her that you would be there.
Ally: Well, I'm not going.
Ray: Because of the dress? [off Ally's look] Okay. All right. Stupid question. Come on, look, aren't all your friends going to be there, huh? And that guy you've had a crush on for like forever Charlie!
Ally: Dave.
Ray: Dave, right. Dave! Come on, don't you wanna be with your friends and dance with Dave? On fast songs only?
Ally: Stop it, Dad!

Ally: Listen, I know you were right about the dress being too expensive.
Ray: Really? Wow! Well, good. See? I'm glad you feel that way.
Ally: Well, yeah. I mean, I think the whole fancy-party idea is kind of dumb. So does Molly, but her mom's just so...
Ray: Horrible, yeah.
Ally: I was gonna say excited.
Ray: Oh. Yeah. I meant horribly excited.