Rose: You know, Blanche is right. It doesn't matter how good your product is, you have to know how to promote it. That sure was the case with Fritz Vanderhoeven, who owned the St. Olaf Motor Coach Company.
Blanche: They built a car in St. Olaf?
Rose: They sure did. The Vanderhoeven Rocket. Oh, it was a beauty. Fritz really had vision. Actually, he had double vision, which is why it had eight tires.
Dorothy: So, uh... What happened?
Rose: It never got off the ground. Bad promotion. Which was a shame, because it's the first car to this day that ran on free fuel. It was totally powered by cow manure. I think a lot of people were turned off by the ad: a cow sitting on a gas tank, reading the Farmers' Almanac.