Quote from Jerry in The Checks
Jerry: Hey, have you seen all these new commercials for indigestion drugs? Pepcid AC, Tagamat HB. Elaine: Ugh, the whole country's sick to their stomach. Jerry: Now, you know you're supposed to take these things before you get sick? Elaine: What is this, a bit? Jerry: No. Elaine: Because I'm not in the mood. Jerry: We're just talking. Is this not the greatest marketing ploy ever? If you feel good, you're supposed to take one! Elaine: Yeah, I know that tone. This is a bit. Jerry: They've opened up a whole new market. Medication for the well. Elaine: All right, are you done with your little amusement? Jerry: Then you admit it was amusing? Elaine: It was okay, but move the "medication for the well" to the front, and hit the word "good" harder. Jerry: Great. Thanks.