Jerry: So, you going to the funeral?
George: Why, you think I should?
Jerry: What, are you kidding? It's a golden opportunity to advance the relationship. She's crying, you put your arm around her and console her, you're the consolation guy!
George: I'm the consolation guy?
Kramer: Consolation Guy is big.
Jerry: Her aunt dying is the best thing that ever happened to you.
Kramer: It's like ten dates in one shot.
Jerry: This confers upon you instant boyfriend status. The family's there. You're taking care of things, you're getting the sandwiches, you're the rock!