Quote from Kramer in The Pick
Kramer: [o.s.] The Beach! [enters] You smell like the beach. What's the name of that perfume? you're wearing. Tia: It's Ocean by Calvin Klein. Kramer: Calvin Klein? No, no. That's my idea. They, they stole my idea. You see, I had the idea of a cologne that makes you smell like you just came from the beach. Jerry: I know look at this. Kramer: Whoo! That's you! What is going on here? The jerk! He laughs at me then he steals my idea. I could have been a millionaire. I could have been a fragrance millionaire, Jerry. They're not going to get away with this.