Quote from Kramer in The Implant
Jerry: Oh, how can you be so sure? Kramer: Jerry, are you blind? He's a writer. He said his name was Sal Bass. Bass. Instead of salmon, he went with bass. He just substituted one fish for another. Jerry: Look, you idiot. First of all, it's "Salman", not "Salmon". Kramer: Jerry! Jerry, you're missing the big picture.