Kramer: You know the way you smell when you first come home from the beach? Well, I want to make a cologne that captures the essence of that smell. Oh, yeah.
Steve: That is the dumbest idea I have ever heard.
Kramer: Oh, wait. Did you hear what I just said?
Steve: You think people are going to pay $80 a bottle to smell like dead fish and sea weed? That's why people take showers when the come home from the beach. It's an objectionable, offensive odor.
Kramer: So you don't think it's a good idea?