Quote from Ron Swanson in The Trial of Leslie Knope
Ron Swanson: April! Listen, I was trying to buy this hand-crafted mahogany wood model of a B-25 Mitchell Panchito aircraft. April: Aw, for me? Ron Swanson: Don't sass me. And I went to this website, and this ad popped up that said "Hey, Ron Swanson! Check out this great offer." April: What's your question? Ron Swanson: My question is, what the hell? April: Like, how did they know who you are? Ron Swanson: Yeah. April: Okay. Um, there are these things called cookies, where, like you go to a site and buy something, it'll remember you and then create ads for other stuff you might want to buy. Ron Swanson: So it learns information? About me? That seems like an invasion of privacy. April: Dude, if you think that's bad, go to Google Earth and type in your address. [After looking at Google Earth, Ron goes outside and throws his computer in the dumpster]