Chris: So you were living here when "Reasoneableism" first swep in?
Ron Swanson: I was. Lou Prozotovich, their founder, was an office supplies salesman. One day, he had an interesting idea. Maybe he can write a book to help people organize their offices.
Herb Scaifer: "Organize it!"
Ron Swanson: The book was a big success. Then Lou had another interesting thought. Maybe there is a 28-foot tall lizard with a volcano for a mouth who controls the universe.
Chris: That is interesting.
Ron Swanson: So he wrote a second book.
Herb Scaifer: "Organize it 2: Engage with Zorp"
Chris: You know... could I have a look at that?
Herb Scaifer: Well sure you can, Chris. You can keep it. I'd skip the first couple of chapters if I were you, between you and me, it doesn't really get good till Zorp shows up. Zorp is the lizard.