Schmidt: If I'm gonna take Gwen's job and become the next CIO of Ass-Strat, I can't just embrace modernization. I got to make babies with it. Do you know what I mean? It's time to unveil my baby. Micro-marketing. Yeah, we target our messages directly to the individual consumer.
Ed: What a good idea. They're gonna hold a ticker-tape parade for you in the Jewish part of town.
Schmidt: That's right. In the Jewish part of town.