Quote from Rory in Blame Booze and Melville
Lorelai: Chicks being hatched? That's Easter. Rory: No, I know, but I figured hatching is birth, so we're right on topic there. Seventy percent off, too. Lorelai: What else? Rory: Uh, New Year's Eve balloons with Father Time and the New Year's baby on them. We'll blow them up and cheat the old man side to the wall so we can't see it, and then change the word "year" so it says "happy new baby". Lorelai: Oh, that's just sad.