Quote from Lorelai in A Vineyard Valentine
Lorelai: Also Luke says Valentine's day is just another one of those fake things, like Mother's Day, created by greeting-card companies. And it is. Sookie: Actually, it's not. Lorelai: Really? Sookie: I'm printing a history of Valentine's Day to go on the tables... It goes back like 2,000 years. Lorelai: Oh, well, then, it must have been a greeting-card company in Roman times. You know, the one that came up with Gladiator's Day.