Lorelai: Also Luke says Valentine's day is just another one of those fake things, like Mother's Day, created by greeting-card companies. And it is.
Sookie: Actually, it's not.
Lorelai: Really?
Sookie: I'm printing a history of Valentine's Day to go on the tables... It goes back like 2,000 years.
Lorelai: Oh, well, then, it must have been a greeting-card company in Roman times. You know, the one that came up with Gladiator's Day.