Quote from Cliff in Do Not Forsake Me O' My Postman
Rebecca: Well, I think that we should do some advertising. Maybe we should do a commercial on the radio, you know, a jingle, something real catchy. Sam: No, I don't want to do a jingle. That's stupid. Cliff: You know, Sammy's right there, Becs. What you want is a word-of-mouth campaign. I'd be happy to help, you know. I'll talk it up down at the old post office. Before you know it, this place will be wall-to-wall with letter carriers. Now, you think I'm entertaining? Multiply me by a hundred. Guys: Jingle! Jingle! Jingle!