Narrator: A sweat lodge, where he could be a preacher of profit to other type-A executives like himself.
George Sr.: All right, this whole area here, this is going to be visitor yurts. Oh... And we're gonna need industrial-size juicers!
Narrator: He went to work on constructing a seminar, much of which he borrowed from his brief stint as a Jewish-y guru while in prison.
George Sr.: Will you read that back to me, please?
Narrator: This time, however, he needed to be actually ordained as a religious preacher to avoid tax implications.
George Sr.: Lemonade!
Narrator: But fortunately, there was a Phoenix for him, too. But business really took off when an article about George Sr.'s operation appeared in an exclusively first-class in-flight magazine.