Quote from Sophia in Home Again, Rose: Part 2
Sophia: And then the strangest thing happened. They put the baby's last name in the window and it was Rheingold. Blanche: What was so strange about that? Sophia: Rheingold. Rheingold was Sal's favorite beer. He was always walkin' around the apartment singing that damn jingle, "My beer is Rheingold the dry beer." Blanche: Think of Rheingold whenever you buy beer Dorothy: It's not bitter, not sweet Both: It's the extra dry treat Won't you try extra dry Rheingold beer?