Beverly: Now, you read the sample pages from Pop-Pop's book. What did you think about them?
Adam: They were okay.
Beverly: Okay or good?
Adam: I guess he showed some promise.
Beverly: Then that's what you seize on. You have to BEV.
Adam: BEV?
Beverly: You Build their confidence, Enable their self-delusions, and Value them over every other person on earth.