Mark: And what about customers of color? Do you have any strategies for connecting with any particular demographic?
Amy: Um... [laughs nervously] Yeah. Sure. Of course. As a Latina... [laughs] I know that... family is very important to our culture, so I'm thinking... shared family accounts with distinct user profiles.
Zoe: See? Right there. That's something we wouldn't have thought of.
Mark: Really fresh perspective.
Amy: Yeah. I mean, all I know is that my mom, she uses my Zephra account for everything, and I'm just like, "Mamá, ven acá. I have your achiote paste." [laughs] It's a Honduran staple.
Mark: Oh. Did you grow up in Honduras?
Amy: Well, um... not physically, but if you think of it in a broader sense, like, in the cultura that was passed down to me, then... [sighs] Still no. Um, look, it's pretty obvious that you invited me here to interview for your resident Latina or whatever...
Zoe: No, that's not what we're...
Mark: No, no. It's more about fresh perspectives.
Amy: Right, right. I'm qualified for this job because I have 17 years of experience, and I know everything there is to know about our customers, but if all you're looking for is somebody with a spicy last name, then I suggest you keep looking. [drinks]
Mark: That's my water.
Amy: I'm sorry.