Mateo: Okay, uh, what about this one? How does it make you feel?
Marcus: Scared.
Cheyenne: Interesting. You said the last one also made you feel scared.
Marcus: Yeah.
Mateo: Okay. And what about this one?
Marcus: Hey, is that the Pizza Hut font?
Mateo: Yes. Just how does it make you feel?
Marcus: Like, um... hungry.