Quote from Kramer in The Pick
Elaine: Well, did you notice anything unusual about it? Kramer: No. Elaine: Well, come here and take a look. Kramer: Yeah, so? Elaine: So, what's that? Kramer: That's a nipple. Elaine: Right! Kramer: Ooh! Elaine: Oh, great!? Didn't you see that? Kramer: Oh, no, no I didn't notice it. No, uh... Elaine: It's because you made me wear that stupid shirt.