Quote from George in The Pitch/The Ticket
Russell: And people really have to care about the characters. George: Care? Forget about care. Love. They have to love the characters. Otherwise, why would they keep tuning in? Jerry: Wouldn't tune in. George: Would they tune in? Jerry: No tune. Russell: We like to look at the show as if it were in EKG. You have your highs and your lows. And it goes up and down. George: The show will be like a heart attack! Jerry: Just a huge massive coronary. Russell: So what you said last week about no story, you're a little flexible on that now. George: Is- Is that what I said, "no story"? Because Jerry had to tell me later. Jerry: He couldn't believe it. George: [laughs, snorts] I said, I said, "Get outta here! No story? Is that what I said?" [both laugh]