Kramer: Elaine, uh, what'd he say?
Elaine: What did who say?
Kramer: Your boss. Didn't you tell him about the coffee table book?
Elaine: Um...
Kramer: Yeah, you didn't tell him did you?
Elaine: Kramer, it is such a dumb idea. I would be- [raises her voice] I would be embarrassed to bring it up.
Jerry: I thought it was a pretty good idea. It's about coffee tables, it's on a coffee table.
Kramer: Yeah, right, right. And on the cover is a built-in coaster. [clicks tongue]