Quote from Jerry in The Jacket
Jerry: I think I've seen enough. Salesman: Well, I might have something in the back. Elaine: The back? They never find anything in the back. If they had anything good in the back, they'd put it out in the front. Jerry: Why don't they open up an entire store for the back? Call it, "Just Back." All back. No front. You walk in the front, you're immediately in the back.