Kevin Dorfman: Kevin Dorfman. I'm a big fan of yours, sir. A major fan.
Roddy Lankman: Okay, how you doing?
Kevin Dorfman: Look, I know we just met, Roddy, but I understand you have your own production company. Well, that's good, because I have an idea for a show, and if you're interested, we can produce it together.
Roddy Lankman: I really can't.
Kevin Dorfman: Okay. It's called "40 Winks." In a nutshell, three contestants, three beds. The first one who falls asleep wins.
Roddy Lankman: So we're watching people fall asleep?
Kevin Dorfman: Exactly. You snooze, you win.