Phil: So the five keys to investing wisely in a down real estate market are: "Keyp" your cool. "Keyp" informed. Legwork.
[aside to camera:]
Phil: I recently became a partner in a new agency, so I put together a seminar to recruit first-time home buyers. I want to give 'em a step-by-step description of exactly what I can do for them. Am I worried that they might write it all down and just do it themselves? Quite frankly, I hadn't thought about it until just now.