Quote from Lorelai in You Jump, I Jump, Jack
Emily: Hey, what happened? Lorelai: She honked. Rory: Oh, another bumper sticker test. Lorelai: I just thought up a great idea for a reality show. You pull people over who have those "honk if you love whatever" bumper stickers, you kidnap them, and you make them do whatever the bumper sticker says they like to do, whether they do it or not. And then you make them eat bugs.