Quote from Lorelai in Like Mother, Like Daughter
Lorelai: Wow. Busy today. Has Luke been advertising or something? Rory: He gets good word of mouth. Lorelai: Well, we have to start spreading bad word of mouth so we can always have a table. Rory: Well, that would be wrong, but sure. Vermin? Lorelai: Or no potable water. Rory: Or no potable vermin. Lorelai: That'd scare them away. Rory: Or confuse them away.