Rory: Hey, maybe it's code. Like I'm his rocket, right? Like I'm his rock, E.T. I'm his rock in the eastern time zone.
Lorelai: That's dumb.
Rory: Yeah, like rocket gum is sweeping the nation.
Lorelai: When I have made $1 zillion from my rocket-gum invention, you will eat those words. Or more likely, chew those words and blow a bubble with them, 'cause did I mention that rocket gum is bubble gum? But instead of blowing bubbles, it releases helium that shoots the chewer up into space.