Niles: It looks like I have some competition for this luncheon. An Alistair Mowbray doubled my bid to five hundred dollars. I've heard that name before...
Frasier: Yes, it sounds familiar to me, too. Wait a minute, isn't he that young, ruthless software tycoon?
Niles: Pfft. Great.
Frasier: Well, it's no use competing with those deep pockets. But, you know, Niles, this vase here deserves a second look.
Niles: Wait a minute. Mowbray, wasn't that the nom de plume you used in prep school for your society column?
Frasier: What a remarkable coincidence.