Ben: I was thinking that before we start this negotiation it wouldn't hurt to raise your public profile.
Frasier: I like the sound of that.
Ben: Okay, here's my plan. For a year now, I've done pro bono work for the Mercer Island Zoo - you know, getting the word out, creating awareness.
Daphne: There's a zoo on Mercer Island?
Ben: You betcha.