Quote from Niles in Frasier's Imaginary Friend
Daphne: I wish there was something we could do. Niles: There is. When he was in the phase of his Leonard Bernstein obsession, we finally confronted him, and, as you may recall, Dad, he was relieved that once and for all he could give up the charade [shuh-rahd]. Martin: Charade. [shuh-reyd] Niles: Charade. [shuh-rahd] Martin: Well, I guess we could talk to him.