Quote from Rebecca in The Last Picture Show
Gus O'Malley: All right, one more time. It's Cheers. The "C" is for... Carla & Rebecca: Courtesy. Gus O'Malley: The "H" is for... Carla & Rebecca: Honesty. Gus O'Malley: The "E" is for... Carla & Rebecca: Energy. Gus O'Malley: The other "E" is for... Carla & Rebecca: More energy. Gus O'Malley: The "R" is for... Carla & Rebecca: Right, Gus. Gus O'Malley: Which you "S" for "say" when I give an order.