Norm: Sammy, why don't you just get a loan?
Sam: I could do that, but another bar's not going to be the same as Cheers.
Norm: Cheers wasn't Cheers before you bought it, Sammy. It was just boring, run-of-the-mill beer hall.
Cliff: How do you know?
Norm: I was here every night. You made Cheers what it is, pal.