[Ryan is interview with his feet up on a desk in a large, corner office]
Ryan: Yeah, I created a website. Look. At the end of the day, Apple's apple is flying at 30,000 feet. This is a paper company. And I don't want us to get lost in the weeds or into a beauty contest.
Thomas Dean: [o.s.] I told you I don't want you doing these things. You can use your own office or do it in the hall.
[Ryan continues in a smaller office:]
Ryan: Convergence, viral marketing. We're going guerrilla. We're taking it to the streets while keeping an eye on the street, Wall Street. I don't want to reinvent the wheel here. In other words, it is what it is. Buying paper just became fun.