Dwight K. Schrute: So Sabre has set up a conference room for our use while we're at corporate.
Jim: So, what is this special project?
Dwight K. Schrute: Basically, Sabre has tasked us with helping them branch into the retail marketplace. They want to set up their own version of an Apple store.
Jim: That sounds awesome.
Dwight K. Schrute: It did. It did.
Ryan: You know what might be great is if instead of a genius bar we have a lounge area where people can ask questions about the product with other customers who liked it.
Erin: Yeah. And they should have a place where people can check their computers or printers before they see you so you don't have to carry it around like a dope. Like a coat check. [Dwight writes on whiteboard] Oh, don't write it down unless you like it.
Dwight K. Schrute: Oh, I like it.
Ryan: It seems to me that the Apple store is kind of like a party. So I think our question is: How do we make this a better party?
Dwight K. Schrute: No. We sell business tools and the stores need to reflect that. They need to be all business. Let all the other stores look like a toy store.
Ryan: Right. Think different, from Apple.