Quote from Norm in The Art of the Steal
Woody: I just don't get this inflation stuff. Norm: All right, Woody. Once again, think of this beer as the 1975 dollar, OK? [drink it all] Now it's a 1980 dollar. Fill it up, I'll take you through the Reagan years. Woody: All right. You might as well forget it, Mr. Peterson. I'm just not getting it. Norm: Woody, I am willing to sit here all night if that's what it takes, buddy.