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Local Ad

‘Local Ad’

Season 4, Episode 9 -  Aired October 25, 2007

Michael is excited to take charge when Corporate sends a creative team to Scranton to film a local ad for Dunder Mifflin.

Quote from Michael Scott

Michael Scott: Phyllis is like our Mrs. Butterworth. Kind of a less urban aunt Jemima.

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Quote from Andy

Andy: Best ad ever? [singing] Gimme a break Gimme a break Break me off a piece of that- I am totally blanking. What is the thing?
Jim: Nobody tell him!
Andy: What? No. Why?
Jim: You got it. You're so close.
Andy: [singing] Break me off a piece of that- Bre- apple sauce
Jim: Break me off a piece of that apple sauce. I don't think-
Andy: piece of that Chrysler car
Jim: Nope.
Andy: football cream. Argh!
Michael Scott: Okay. It's football cream.

Quote from Michael Scott

Michael Scott: You know what? I want this to be cutting edge. I want it to be fast, quick cuts, you know? Youthful, sort of a MTV on crack kind of thing.
Ad man: That sounds great.

Quote from Michael Scott

Michael Scott: Now this gentleman right here is the key to our... urban vibe.
Stanley: Urban? I grew up in a small town. What about me seems urban to you?
Michael Scott: Stanley's hilarious.

Quote from Michael Scott

Michael Scott: These are our accountants. And as you can see, they are very different sizes. What you might wanna do is kind of a papa bear, mama bear, baby bear thing. That might be kind of fun.
Kevin: Mama bear.

Quote from Michael Scott

Michael Scott: Little girl in a field holding a flower. We zoom back to find that she's in the desert, and the field is an oasis. We zoom back further. The desert is a sandbox in the world's largest resort hotel. Zoom back further. The hotel is actually the playground of the world's largest prison. Zoom back further-
Ad man: Okay. I can tell your time's valuable.
Michael Scott: Actually I don't get paid by the hour anymore, but thank you. I get paid by the year, so...

Quote from Dwight K. Schrute

Andy: I need some advice. I've been spending a lot of time making out with Angela lately. We've been necking, but only necking, right? Not actually kissing our mouths. Just a neck on neck. It's just like rubbing/nuzzling our necks together. It's hot, I'm not gonna lie to you. But it's a little weird. But you seem like a guy with answers. So how do I fast-track this, get to first base?
Dwight K. Schrute: We cannot talk about this... because someone might hear us.
Andy: We'll use code names.
Dwight K. Schrute: Angela can stay the same, but we'll change Andy to Dwight.
Andy: That's not different enough.
Dwight K. Schrute: Dwike?

Quote from Michael Scott

David: [on the phone] Michael, David Wallace. What is this about dismissing the ad people?
Michael Scott: Yeah, I'm glad you called. Ryan is being a little bitch again.
Ryan: I'm on, Michael.
Michael Scott: What's up, my brother?

Quote from Michael Scott

Michael Scott: And thus Michael Scott sealed his own destiny. In a good way.

Quote from Michael Scott

Michael Scott: Has anyone ever come up to you and said, "You're not creative."
Dwight K. Schrute: Yes.
Michael Scott: Well, they're wrong. You are creative. You are damn creative. Each and every one of you. You are so much more creative than all of the other dry, boring morons that you work with.
Jim: Who you talking to specifically?

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