Nellie: So, how are we getting on with our grand social media initiative?
Erin: Well, we created a fake profile for a really cool guy named Derek McBlack.
Nellie: Wow.
Erin: It's just Pete in sunglasses.
Nellie: Oh.
Erin: And then we had him "Like" Dunder Mifflin.
Pete: Then we created a bunch of fake friends for Derek, and we had all of them like Derek's likes.
Erin: So far, we're only popular with imaginary people, but we think this is the start of something big.