Robert: Kevin, you've been quiet. I'm curious to know what your game-changer is.
Kevin: Well, you know how in the vending machine they have the chocolate chip cookies in the A-1 spot? They do that 'cause they think A-1's the best spot for the best cookie. But the real best spot is D-4. Right? That's where the eyes go. So...
Robert: Cookies. Cookie placement.
Kevin: Yeah. But not just the cookies, though. That was just a 'for instance.'
Robert: Who else agrees with Kevin, that we're wasting facilities, manpower, on our underselling products when we should be pushing our top-performers? [slowly everyone raises their hand; Robert laughs] There you go. Consensus.