Michael Scott: I have written these things because it is my responsibility as manager of this branch to "profiligate" great ideas, and I think I have done my part with the golden ticket promotion. Now it is your turn. I want to hear some great ideas from you that are just as good as mine.
Jim: We own our own delivery trucks. We could lease them out on the weekends.
Michael Scott: Uh-huh. Too many words. Good ideas are simple: "golden ticket."
Jim: Free paper.
Michael Scott: No, Jim, we're a business. Post-its. That is a golden ticket idea. NASA took five or six golden ticket ideas to get men on the Moon.