Brick: Is that about the Super Bowl?
Mike: Yep.
Brick: Can I see it?
Mike: Sure.
Brick: [reads newspaper] Wow. This is really fascinating.
Mike: It is?
Brick: Yeah. See this font? It's Copperplate Gothic. I'd love to meet the typographer who laid this out.
Mike: You'd rather meet the guy that picked the font than the superstar running back they're writing about?
Brick: Hello. Copperplate Gothic. That's in the sans serif family of typeface. [whispers] Sans serif.